The only thing that a WWe announcer can be judged on is their ability to get over and connect with the fans. Everything else is down to; firstly, creative who send them out with the basic structure to the programming; and, secondly, the guerrilla position who interjects with what they might wish said at particular moments.

So, Cole & Lawler might be sent out with the initial info that CM Punk will open up the show, that he will be bringing out Zack Ryder as the new US Champion and Daniel Bryan as the new WHC. Cole will have the instructions to poke fun at Ryder about his goofiness and his Youtube programme and to continue his normal deriding of Bryan with the added bonus of how he has been a hypocrite by not standing his ground on waiting to WM28 and challenging for the title 'face to face'. Now, how much Cole needed coached from the back, we won't know because he has been fulfilling this role for quite some time now, so probably doesn't require too much prompting. Whilst this is going on, Jerry Lawler is meant to provide the counter argument putting over the faces and deriding Cole's biased assessment. Now the problem, most of what Cole has said is true - what possibly can 'The King' says to counter what is based in reality?

In the past, heel commentators would make wild accusations about the face wrestlers that were obvious lies that the play by play man would treat with the derision it deserved. When the comments can't be dismissed as fallacy, then they'll (obviously) hurt the face. This hasn't just happened with the faces either; not so long ago Jerry Lawler performed the same role when he was insulting David Otunga and Michael McGillicutty for showing no personality and not connecting with the fans, in this instance it was Cole who struggled to defend the two heels because what 'The King' was saying was also, in essence, true.

The era of kayfabe / reality blurring in the WWe might be in full flow but it is hurting how we and the general public perceive the guys who should be the next wave of drawing superstars. Another example of this, outside of the commentators, is the treatment of Alberto Del Rio by both CM Punk and John Cena were everything from his promo style to his JBL style gimmick is mocked. Again, how are we meant to take him as a serious main event competitor when his opponents are treating him and his gimmick like a joke?

It is said that Paul Heyman’s greatest gift was to highlight his wrestlers’ strengths whilst hiding their faults. Up until the heights of the Monday Night Wars, this was also the job of commentators and the wrestlers' promos under the guise of kayfabe. Now, given that the biggest proponent of the new style that dominates WWe programming at present was the nWo in WCW and this company is now out of business, this is not a ringing endorsement for it to still to be in prevalence over a decade later.

As far as Cole or any other commentator is concerned though, to quote one of the SD crew “Don’t hate the player! Hate the game!”